Damory announces latest investment with new fleet of buses for Dorset

Go Ahead-owned Damory is continuing its investment in new transport by introducing five brand new buses to its popular Dorset services.

The announcement closely follows the launch of the operator’s refurbished X11 fleet – and underlines its commitment to enhancing bus services across the county.

Dorset County Council and Damory formally launched the new buses at a special event at County Hall in Dorchester.

“Buses in Dorset, particularly across rural areas of the county, are an essential method of travel for many. And I am delighted that we have been able to invest £0.5 million in our fleet here,” said Andrew Wickham.

“These new buses are set to deliver exceptional performance, as well as offering environmental benefits – including lower emissions.

“We would not have been able to embark on this commercial venture if it weren’t for the continued support of Dorset County Council. It’s a tremendous sign that people in the region value the services we offer here.”

The new Solo buses – manufactured by Optare – are operating across Damory’s 1,2,101 Dorchester, R71 Lyme Regis and R40 Bridport routes. They are the first to feature lighter floor colours, after Damory teamed up with Alzheimer’s Society to make its buses dementia friendly.

“Many of those with the disease are uneasy about crossing darker floors – fearing them to be like ‘black holes’,” added Andrew. “We wanted to make our buses more accessible for all – and this was one aspect of that.”

Cllr Peter Finney, Dorset County Council’s Cabinet member for environment, said: “I am delighted that Damory buses have invested in their fleet, benefitting the people of Dorchester.
 
“I am also pleased that they have been able to accommodate the wishes of dementia groups to help people with dementia issues.”